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The Importance of Community in Crypto – Hacker Noon

Go to the profile of Alex Libertas

What’s Community?

All through historical past, communities have performed an intrinsic half in how people come collectively to share concepts, collaborate and align themselves with one another to include a standard id.

Community could be outlined as:

“The condition of sharing or having certain attitudes and interests in common.”

Because the daybreak of time it has been embedded in our DNA to naturally type tribes, factions or teams in order to work along with like-minded individuals and produce higher outcomes than if we have been to function alone.

Quick ahead to 2019 and communities are as prevalent as ever in as we speak’s society however with one main distinction — the bulk of our social teams have now been digitised and the most important communities we type at the moment are on-line.

The invention of smartphones has now offered us with entry to lots of of hundreds of distinctive teams or social networks, all of that are accessible from the palm of our hand.

With the introduction of WhatsApp, Fb and Snapchat teams, it’s truthful to say that we spend extra time in group conversations than we do chatting with people. Once we share information, gossip or memes we first head straight for our group conversations and need to share them with our small and private, tight-knit group. That is signifying an enormous shift in the direction of on-line group tradition.

The graphic under, from Jan 2018, demonstrates the present digital panorama we reside in:

As you possibly can see, over half of the world now have have entry to the Web and almost 40% of your complete inhabitants are socially lively on their cell phones. As with all huge motion in humanity during the last 100 years, know-how is on the core of our development as a species.

So the place does Crypto and BlockChain, arguably probably the most revolutionary applied sciences because the invention of the web, match in with this new shift in the paradigm of communication?

Community in Crypto

The world of Cryptocurrency is not any totally different from some other communications community. There are a myriad of communities, sub communities and personal communities unfold throughout a spread of social platforms reminiscent of Twitter, Telegram, Discord, Slack, Reddit and the BitcoinTalk discussion board. Every one of these social networks has a distinctly totally different really feel and vibe to it and this varies from platform to platform, as anybody who has been in Crypto for an extended interval of time will know.

The place Twitter could be very fast-paced with brief snippets of information and charts, you’ve the exact opposite in Reddit which is far slower paced and extra about sharing private opinions and concepts.

Telegram is especially for coin communities who simply need a relaxed area to hang around, talk about their challenge and it’s information, objectives and roadmap.

Apparently you’ll sometimes discover Community Managers who’re often simply members of the group that may volunteer, typically unpaid, to behave as Directors/Moderators for a venture’s Telegram channel. It’s because they consider and help their coin a lot that they’re prepared to tackle this position on a voluntary foundation, dedicating their private time and power to contribute to the longer term success of the corporate.

The BitcoinTalk discussion board was created by Satoshi Nakamoto in 2009 and is known in the group. It nonetheless maintains it’s basic discussion board fashion and for a lot of tasks that is the primary port of name to launch information by way of an ANN submit (Altcoin Bulletins). That is additionally the place the now notorious “HODL” meme originated.

Slack and Discord are additionally a favorite with the Crypto group as you’ll typically discover the builders, advertising workforce and other people near the undertaking hanging out right here. The majority of tasks utilizing these platforms won’t have had an ICO however maybe opted to start out their challenge utilizing a pre-mine as an alternative. It’s in right here which you could get an actual sense of group for a challenge, as you’ll be able to see the staff partaking with most of the people and answering any questions that they could have.

These platforms supply a a lot bigger selection of dialogue with their sub rooms so you possibly can simply discover the knowledge you’re on the lookout for. It’s also right here the place you’re most probably to return for technical assist reminiscent of establishing your pockets, masternode, staking or mining pool.

Many cash in Discord additionally make use of a rating system, typically in a hierarchical format, for its members which present their contribution and dedication to the venture. The extra lively you’re in and the upper high quality service you present to the challenge will see you ‘level up’ in the group.

In case you are conversant in stay streaming, whether or not it’s on YouTube, Twitch, Instagram or Fb, you’ll be conscious which you could work together with the streamer reside and really feel like you’re a half of the expertise. Equally once you select to hang around on Slack/Discord/Telegram you’re in direct contact with the core members of that group — the builders, advertising staff and group managers. You’ll even see the CEO leap right into a Telegram chat or sometimes partake in an AMA on Reddit every now and then in order to interact with the group in actual time.

In different industries it’s uncommon to have the ability to join with the workforce behind an organization in such an interactive and interesting method and since this business continues to be very a lot in its infancy you get the chance to do that. Whether or not you took half in a pre-sale ICO or you’re supporting a small group backed premine coin, you’ll be able to watch a venture develop from conception to its first pockets, its first trade, to a Coinmarketcap itemizing and seeing it full that first milestone on the roadmap.

Many will comply with this journey intently and reside and breath for a venture as if it have been their very own creation — tweeting, posting or sharing updates as they go throughout a number of platforms in order to draw probably the most attain and potential new buyers to assist bolster their coin.

Along with Slack, Discord and Telegram it isn’t unusual for individuals to ‘brand’ their accounts on Twitter. We’re all conversant in Ripple’s well-known #XRPArmy hashtag for instance and followers that select to place their coin’s cashtag in their profile identify in order to point out their help. Once you model your social media account with a hashtag or a cashtag it’s not too totally different from sporting the jersey of your favorite sports activities staff.

Nevertheless, the stark distinction between supporting your favorite sports activities workforce and being a supporter of a cryptocurrency undertaking is that you simply, as a member of the group, even have the chance to be an element of the group itself. By creating articles, producing content material, finishing bounties, mining, operating a masternode or just sharing information and details about your coin, you’re primarily trying to affect and persuade others to return and be a part of you and your workforce.

Ways in which tasks interact the group

There are lots of methods in which a venture will attempt to collect curiosity from new buyers in their token, in addition to encourage present holders and members of the group to turn into extra lively. I’ll briefly define the primary ones under:


Tasks will distribute free tokens to customers on a selected pre-announced date. To qualify for an airdrop, the consumer often completes a quantity of duties which might be designed to generate consciousness and buzz for the undertaking. Alternatively, airdrops might be a shock and used as rewards for present holders.


These are often easy tweets encouraging individuals to retweet and tag associates to win the prospect of free cash. This can be a easy and efficient technique to unfold consciousness of the challenge and attain extra potential buyers:


There are lots of types of bounties out there. Whoever completes these bounties can be rewarded with the undertaking’s tokens. Widespread bounties embrace translating white papers/technical paperwork into totally different languages, producing articles or movies, discord referrals and discovering bugs inside the code.

Trade voting:

Though no cash are provided as a reward, tasks will typically try and rally their group collectively in order to get listed when an change runs a voting competitors. New exchanges can present liquidity, visibility and publicity in order to draw new buyers which can, in flip, improve the demand and worth of the coin rewarding present holders by making their holdings value extra. A well-known voting competitors chances are you’ll remember of is the Binance Community Vote. Under is an instance for Graviex:


Some tasks will encourage customers to obtain wallets or testnets and attempt to stress check their blockchain and report any bugs as you’ll be able to see under from TOMO’s “Hunting Season” marketing campaign:


Having now explored the overall notion of a Blockchain group and the strategies which are used in creating and sustaining a core following, I used to be desperate to interview some challenge representatives who I really feel have had success in this space. I spoke with the next representatives:

Marton Ven — CMO of TeFood — $TFD

Saber Maram -> CEO & Founder of BitTube — $TUBE

Rick Howe -> Founder & Venture Supervisor (Technical) of Zero — $ZER

Alex Le -> Community Supervisor of TomoChain — $TOMO

NoreiThe -> Community Supervisor of Stellite — $XTL

Earlier than I start, it’s value noting that every of these tasks is totally different in their very own means in phrases of their inception into Crypto. I’ll briefly define this under:

Te-Meals — ICO — $19.1mil

BitTube — No Premine, no ICO

Zero — No Premine, no ICO

TomoChain — ICO — $eight.5mil

Stellite — Premine — zero.6%

What does group imply to your challenge?

Rick Howe, the founder and challenge supervisor of Zero, describes their group as a “building block” and the “motivation to move forward”. I can inform by the best way he codecs his responses and the best way he speaks passionately about this that that is one thing he holds near his coronary heart. He tells me that the Zero workforce are “fully motivated by the community to move forward and keep developing because the community is the most precious building block for us.”

Echoing this sentiment is Saber, the CEO and founder of BitTube. He states that “Our growth to date is purely organic, for us every single TUBE is vital as every single user is. That’s why establishing a robust community is one of our main goals, as it lays the bedrock of our future success.”

NoreiThe, Stellite Community Supervisor, tells me that “The majority of the Stellite Team are coming from the community itself and thus making the community our primary source of team members” and since of this the group “really value our community because they provide us publicity/exposure, they help people with their issues when we are not around and provide us with important feedback on the project itself.”

Te-Meals is a singular venture in that their goal is to make sure that the meals we eat is produced, tracked and delivered to us to eat safely and with out worry of illness or being contaminated. Marton, CMO of Te-Meals, tells me that “Governments often don’t know “how to require” meals corporations to offer traceability info. And shoppers typically don’t know that they might put strain on meals corporations with their necessities.” He provides that Te-Meals goals to deal with these massive points.

I consider that in life kindness and compassion is usually reciprocated and the truth that Te-Meals’s mission is of profit to the human race signifies that they naturally appeal to a wholesome and constructive group. Marton goes on to inform me that “We think that having a caring community and reminding them that they have the right to know what they eat is an important task.”

Alex, Community Supervisor of TomoChain, states that the members of the Tomo group will not be solely “investors” but in addition succinctly lays out what different roles they play:

– Our nice supporters as they actively unfold the information, and convey individuals collectively to advocate and help one another in the struggle to beat threats and FUD.

– Our judges as they maintain questioning and giving us priceless suggestions relating to the group and product improvement, which provides us many superior insights.

– Our associates as we share tales and hopes that we have now been holding about life and crypto/blockchain expectation.

– Half of our workforce as they don’t hesitate to teach new members about TomoChain, assist one another to know our challenge deeply in addition to discover us each time the sudden happens.

We’re proud to have such a vibrant and lively group beside. We do our greatest to maintain our group rising organically and sustainably by future group engagement actions.

What in your opinion makes a strong Crypto group?

Whether or not it’s suggestions, constructive criticism or concepts for future progress It’s clear that every of these tasks cares deeply for and really values the members of their group and it’s buyers . So what precisely do they consider makes a robust and strong group?

Saber, BitTube, tells me that “What we think makes a strong community is members understanding the value of the project, namely why user friendliness, accessibility, distribution, demand, utility etc are all equally important. A strong community would bring new leads and engage with the project”. He goes on to say “A healthy crypto community should not shill the coin just for speculation. What we observe is the price doesn’t follow technological progress and all the sleepless hours developers put into the project.”

Marton, Te-Meals, believes that “Each project finds the community which resembles the values of the project.” He’s very modest about Te-Meals’s already spectacular achievements in the area and trustworthy as he tells me “There are people who resonate to constant hype, and there are others who value humble work. We think that the strongest statements of a business are the achievements. You can always argue hype, but it’s hard to argue achievement.”

He summarises by stating that “Transparency and honesty are also important from the project”.

Rick, Zero, additionally credit transparency as a core basis to a strong group as he tells me, “Transparency and activity makes for a robust crypto community whilst keeping the community engaged and satisfied”.

NoreiThe, Stellite, is of the opinion that “People hang around in the social channels even in bad times (price falls, FUD etc) and that they stay calm, decent and constructive” are of key significance.

Alex, TomoChain, says that they consider “two-way communication is a key factor” and that “avoiding questions is not a good path to take”. For my part this can be a strong strategy because it signifies that they’re eager to deal with any points head on. This may be seen by Lengthy Voung, CEO, just lately retweeting how TomoChain efficiently defended towards a spam assault — making it’s holders conscious earlier than any FUD might happen.

Alex finishes by stating “We are aware that if anyone brings any question to us, it means (at least) they care and we succeed in term of having their interest. Now it is our chance to prove that we are well-deserved. Other members and parties also understand and get more involved into the project.”

How do you retain your group glad and engaged?

Engagement throughout any type of social platform is a key metric for any model, advertiser, enterprise or influencer. So how do these venture’s maintain their communities engaged?

Marton thinks that, “In the case of food safety, honest and clear communication is the most important thing. When people learn what we do, they understand why is it important for the world.”

As beforehand mentioned Alex emphasises that Tomo “Listen to the community and get back to them by actual actions.” And “Create meaningful value out of the project and distribute it by making progress in the project development as a whole.”

NoreiThe says that Stellite “Keep things real, honest and include them in some decision making” they usually obtain this by asking for suggestions(exams, opinions and so forth) from them and as a staff personally speak/chat/giggle with the group.”

Saber encourages the group to “have first-hand experience with our apps so they can comment and discuss on our posts about features and developments” and from a social media perspective “We share relevant topics and aim to build engagement. In our case, this year we are migrating to a new social-style video platform, which will be extremely helpful for us to engage with our own community, without relying on third-party platforms.”

Rick likes to maintain the Zero group engaged by “activating the community in some decision making and organising a lot of Twitter giveaways, voting etc” but in addition states that “We’re constantly keeping the community in the loop. Everything we do, we do with them. We think that transparency is the most important thing, especially in crypto space.”

Do you consider that having a robust group immediately impacts the success of a challenge?

Though by now it’s pretty evident based mostly on the earlier responses that there’s a robust correlation between a challenge succeeding in this area and the way strong their group is.

Marton tells me that “The success of a project is adoption, and communities can directly or indirectly help adoption.” And that much more impressively that they’ve truly “Met some of our partners through our community.”

Alex argues that “A project can’t go further and faster without the receiving feedback from their audiences and users because they don’t know where to improve and develop.” While Saber is obvious in his phrases that “Having a strong community definitely has an impact on the success of the project.”

Saber goes on to say that “Luckily, the BitTube community goes beyond ‘crypto enthusiast’ with many people following us for the utility of the project and this is what set us apart many other projects. This is also what will give strength to the core of the community in the long term: we don’t necessarily aim to build a ‘crypto community’, we aim for mass adoption.”

Rick states that “having a strong community is paramount to the success of the project, especially in cryptocurrency” and that “they’re the most important part of cryptocurrency’s lifespan, the use case, without a use case, a cryptocurrency has no reason to exist, that’s why we strive to increase our trusted community and with that, gain more use cases & more users that pay with/utilise zero.”

NoreiThe even goes as far as to say that the help the Stellite staff obtain from their group “really helps to recharge your energy lost in development” and that “It boosts morale for sure.”

Relating to fud — what measures and precautions do you’re taking to fight this destructive press when it happens in order to maintain the group pleased?

One of the important thing exams for any group is how they and the venture reply to FUD. It’s inevitable that sooner or later in a coin’s existence they may encounter some degree of FUD or unfavorable press.

A key theme all through these interviews has been transparency and honesty.

Rick tells me that Zero’s concept is “To build up a strong reputation over time with the community & outside world through being transparent, positive word of mouth (recommendation), completion/quality of work delivered on time. All this works together to keep the project legit and helps defend from outside FUD.”

NoreiThe is of the opinion that “you can not really fight FUD”. Nevertheless he does consider that “For a project to be successful it needs to be based on the quality of the product and not by the ability of the devs to manipulate. The only precaution you can have is honesty and be on point against people spreading FUD.”

Saber says that BitTube “Actually enjoy some FUD now and then, as it’s a good exercise for anyone to engage in serious discussions and formulate rebuttals. The key is communication and again, being transparent!” Nevertheless he stresses the purpose that “We are transparent with our community, giving as much details and information as we can in order to make sure we are all on the same page.”

Marton believes that, in Te-Meals’s expertise, one of the important thing causes is “lack of knowledge” nevertheless he goes on to confess that “This is understandable as there are a lot of people in crypto without business or technology experience. In most cases, we can clarify their concerns.” He additionally states that tribality is a matter. He has addressed this in an article right here

Lastly Alex and the Tomo staff summarise how FUD is induced and the way they react to it:

“1. Untrustworthy/out of date sources

2. Lack of information

3. Misunderstanding/Miscommunication with the team

4. Person/group of people who try to ruin the project’s reputation on purpose

When it comes to 1,2 and 3, we are open to discuss and communicate with until the FUD is completely wiped out.

In regard of 4, the team and community will together shut them down and prevent their bad impact from others, depending on case by case.”

NB, the above interviews have been edited from the originals. You will discover the complete transcripts right here

Unique Interview — Michael Nye

Lastly, I spoke with Michael Nye who’s extraordinarily skilled in the area, having interviewed many tasks starting from startup to firmly established. He additionally runs his personal advertising firm, Elevated District , that specialise in bringing social media and group options to blockchain startups.

Given this, I felt that Michael can be in the right place to provide his feedback and supply some helpful perception on this topic:

“I think community is the most important factor of Blockchain and Cryptocurrency. Whilst the technology is super cool, relevant and important the fact is community is what brings us all together — it’s what fuels us, what keeps us going in this space. It means everything to me — people coming together to share ideas, feelings and thoughts is what really matters and is what will move the whole space forward. It is entangled and and entwined with progress in the space.

I think what makes a robust Crypto community is people that agree and disagree with each other but do it in a healthy way where they can evolve and step into new thought patterns, ideas and concepts based off of conflict. Right now in our community we have positive and negative conflict, however with positive conflict you can have resolution and evolution.

Personally I just keep talking to people and sharing my thoughts and opinions. I keep doing what I like to do which is creating conversations with people and explore and share ideas.

I believe it is crucial for a project to have a strong community and one that believes in the them beyond the price of the coin. This is what I talk a lot about in terms of my marketing company, Elevated District. I think that having a strong community that cares about you regardless of whether your coin will go up or down in value is what really matters. Too many projects right now has the support of a community that only cares about them because they have the potential to go up and price and they could make money. As soon as that happens the community will abandon or forget about the project. The project needs to be of value to the community in more than one aspect.

For me in terms of my personal community I have people that hate on me all the time. Most of the time I just ignore it unless it something that is taking shots at my integrity. I take my integrity very seriously, it’s one the things I value very highly in terms of what I’ve built and what I am building. So I will be very clear if I disagree with these people in this situations.

For a company I believe they constantly need to be in communication with their community. Negative press occurs when there is a lack of communication and a lack of transparency. You need to be able to do this before you even have a community as you already setting yourself up for failure.”

You possibly can comply with Michael Nye right here and his firm web site Elevated District


In my earlier articles about doxxing and advertising I confer with the truth that we’re nonetheless very a lot in the infancy in this principally unregulated area and there are various individuals who have misplaced cash from conditions reminiscent of tasks exit scamming.

I chosen the above tasks for this text as a result of I consider that they meet all of the standards in sustaining a robust and engaged group that they genuinely look after, by being trustworthy, open and clear about how they function as an organization.

Most significantly what the profitable software of this mentality will do is assist construct belief. Finally you’re investing your personal hard-earned revenue right into a venture and it’s a must to belief that they’re all the time working in probably the most smart and environment friendly method in order to guard you and your funding.

Every of these tasks has a really robust management workforce and as with all organisation, the angle and mentality begins on the prime and cascades down to each worker. This in flip has a relaxing, relaxed and constructive impact on the holders and members of the group.

So chances are you’ll be asking your self — The place does this depart me an as an investor?

After you have got researched what a undertaking truly does and if it has a authentic use case, as nicely the token metrics; you’ll need to review the opposite elementary points that I’ve coated in this text.

Under are what I consider to be the 5 key pillars of success when investing in a Cryptocurrency. Please be happy to favorite this hyperlink or print this web page off as a reference if you find yourself researching a coin:


Are the group lively on social media? Do they share common updates? Do they run Q + A’s? How straightforward is it to get in contact with a member of the workforce? Have they got a mailing record? Do they ship out newsletters? Is the contact info out there on their website? Do they actively request suggestions? Do the group managers reply to all of the questions requested on Telegram/Discord? Do they shortly and adequately tackle FUD?


How precisely are the Premine or ICO funds being allotted? What’s the lock up interval for tokens to be launched to staff members? Are the Premine addresses obtainable in the blockchain explorer? Do the workforce talk if they’re behind on their roadmap or gained’t hit a aim on time? Do they announce if their chain has been attacked? Do they share info with the group as quickly as they obtain it?


How typically is the GitHub up to date? Does the pockets have any bugs? How was the transition from testnet to mainnet? Have been you absolutely knowledgeable of the method and with sufficient time beforehand? How typically is the pockets being suspended on an trade for upkeep? How typically is the web site up to date?


How shortly are you able to get a solution from a member of the workforce? Are there straightforward to make use of guides out there for the setup of masternodes for instance? Is technical help available? Have they got YouTube walkthroughs?


Do they present thanks and appreciation to the group? Do they take part in airdrops for present holders? Do they run giveaways or competitions for holders to win extra cash?

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If you need extra details about any of the tasks talked about in this text please see under for extra info together with the place to purchase the tokens:


Web site

Social: Telegram, Fb, Twitter, Reddit

Exchanges: Kucoin, IDEX


Web site

Social: Telegram, Fb, Twitter, LinkedIn, Reddit

Exchanges: Kucoin, Hotbit,


Web site

Social: Telegram, Fb, Twitter, Discord, Reddit

Exchanges: Bittrex, Upbit, TradeOgre, Livecoin


Web site

Social: Telegram, Community, Twitter, Discord, Reddit

Exchanges: TradeOgre


Web site

Social: Telegram, Fb, Twitter, Discord, Reddit, YouTube

Exchanges: Cryptopia, Crex24, TradeSatoshi

Thanks for studying and I hope you loved this text. Please be happy to help me under

Alex Libertas

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Disclaimer — All views and opinions expressed in this text are my very own. I didn’t obtain any type of cost for this text.